UNINTERRUPTED-REBRAND

Uninterrupted, an athlete-empowerment platform started by Lebron James, was looking to rebrand it’s site with a new and innovative layout, that could be easily searchable and expandable. Guided by the mantra More Than An Athlete, the team at B-Reel helped Uninterrupted’s content reveal a dimension of athletes often filtered out by mainstream media. Empowering athletes to take control of their narrative, the website becomes more than just a viewing platform, it becomes an always-updating connective tissue between athletes and fans. Inspiration came from the blending of subcultures; for example fashion blending with street culture, sports, music and art. The results are fresh editorial look and feel with punchy use of color, unique typography, and a modular grid layout. The approach to motion design maintains a steady flow of content throughout the site which keeps it feeling fresh whilst expressing the Uninterrupted ethos.

CLIENT: Uninterrupted
AGENCY: B-REEL
CREATIVE DIRECTOR: Thomas Buffett
PRODUCER: Catherine Nieves
DESIGN: Suzy Kim, Tyler King, Zach Christy
ANIMATION: Zach Christy
UX: Jade Nakabayashi