FACEBOOK WATCH WATCHLIST

Facebook was looking for a solution on how to get people to subscribe to channels within Watch. By creating a simple explainer that shows how-to subscribe that was informational, while still fun, Facebook was able to get their point across without talking down to their audience.

CLIENT: Facebook
CREATIVE DIRECTOR: Ryan McLaughlin
PRODUCER: Miguel Godinez
ILLUSTRATIONS: Jeff Weis
ANIMATION: Zach Christy